1. Assist in the development and execution of B2C digital marketing strategies in line with organizational goals
2. Implement and optimize digital marketing channels such as paid search, SEO, social media, and email marketing
3. Design school engagement and retention marketing campaigns
4. Monitor and analyze digital marketing performance metrics, providing insights for continuous improvement
5. Collaborate with team members to coordinate marketing initiatives and ensure alignment across channels
6. Support the identification of new marketing opportunities and contribute to strategic planning efforts
7. Drive lead generation through social media platforms
8. Assist in managing calendars for events, sponsorships, and promotional activities
9. Provide administrative support for digital marketing projects and campaigns
10. Stay updated on industry trends and best practices in digital marketing
11. Communicate effectively with internal stakeholders and external partners as needed
12. Contribute to the development of marketing materials and collateral as required
Key Qualifications:
Education: - Bachelor s degree
Preferred Skills:
1. Minimum 4-5 years of experience in digital marketing, preferably within the education sector
2. Proficiency in executing digital marketing campaigns across various platforms.
3. Familiarity with K12-related products and services is a plus
4. Knowledge of platforms like Google Ads, Facebook Ads Manager, WhatsApp channel, or LinkedIn Ads for creating and managing paid advertising campaigns
5. Familiarity with social media platforms for scheduling posts, managing social media channels, and analyzing engagement metrics
6. Ability to use project management tools like Asana for task organization, collaboration, and project tracking
7. Proficiency in Microsoft Excel, Word, and PowerPoint for data analysis, document creation, and presentation development
8. Basic knowledge of graphic design tools such as Adobe Photoshop or Canva for creating visuals and graphics for marketing materials
Skill(s) required
Digital MarketingEnglish Proficiency (Written)Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
Eupheus in Greek means the active seeking of knowledge and readiness of will to learn. The company offers to bridge the gap between what is taught in class using institutional textbook-driven solutions and retail at-home learning providers by seamlessly integrating both. Eupheus Learning aims to offer pedagogically differentiated and technology-driven solutions that lead to critical thinking and achievement of higher learning outcomes in the K-12 space.
