1. Strategic personal branding:
a. Shape and manage the Founder's professional brand, establishing influence and thought leadership within the edtech industry.
b. Develop a high-visibility online presence through LinkedIn and industry events to position the Founder as a key industry authority.
2. Digital marketing & engagement:
a. Craft and implement LinkedIn strategies to build brand awareness, generate high-quality leads, and increase industry engagement.
b. Drive digital branding initiatives across the website, Google search, and social media channels, optimizing for SEO and engagement.
c. Oversee the development of engaging, high-quality content that reflects our brand values and expertise, including blog posts, presentations, and case studies.
d. Curate and distribute compelling content to reinforce eQOURSE's reliability and thought leadership.
3. Client meets and finalization:
a. Oversee the entire client engagement cycle from initial meetings to deal finalization ensuring that each interaction aligns with eQOURSE's values and value propositions.
b. Prepare and participate in client meet-ups, bringing exceptional professionalism and a consultative approach to discussions.
4. Strategic partnerships & networking:
a. Develop relationships with industry influencers, decision-makers, and organizations to amplify eQOURSE's reach.
b. Implement targeted outreach strategies to engage with potential clients and edtech companies, positioning eQOURSE as a preferred solution.
5. Market insights & competitive analysis:
a. Conduct deep market research to identify key trends, challenges, and growth opportunities in the edtech sector.
b. Perform competitive analyses to inform strategies that enhance eQOURSE's position and differentiate our offerings.
6. Sales & marketing alignment with team management:
a. Work closely with teams to align messaging, strategies, and goals, ensuring a cohesive brand presence.
b. Manage the lead generation pipeline, implementing lead scoring and CRM best practices to nurture high-potential leads.
c. Lead a team responsible for social media, lead generation, and sales, fostering a collaborative, results-driven culture.
d. Mentor and guide team members to develop professional skills and execute initiatives aligned with eQOURSE's growth objectives.
We started building new strategies and new content ideas and as elegantly as possible, we were able to achieve our targets. Today, EQOURSE is a downright rational, factual, and comprehensive ed-tech platform that presents a vision for learning and education, driven by technology. Our strong educational content provides personalized learning to address every individual's needs and interests as well as provides access to learning opportunities across the world.
EQOURSE provides an extraordinary learning experience to students as well as other ed-tech platforms, with services such as curriculum planning, study material development, academic digital solutions, teachers training for K12, entrance examinations, and preparation material for IIT-JEE and NEET. We believe in delivering high-quality, along with quantity. We believe in delivering the content that learners tend to engage themselves in and providing solutions to their problems. We aim for the best and not an inch lower.
Get govt-approved certification
