Content & Creative Lead Job

Key responsibilities:

1. Develop and execute influencer marketing strategies to increase brand awareness and drive sales
2. Identify and establish relationships with relevant influencers and brand ambassadors
3. Collaborate with influencers to create engaging and authentic content that resonates with our target audience
4. Track and analyze the performance of influencer campaigns to optimize results
5. Manage all social media platforms, including Instagram, Facebook, Twitter, and TikTok
6. Develop and implement social media content calendars aligned with brand objectives and marketing campaigns
7. Create compelling visual and written content that showcases our products and brand identity
8. Monitor social media channels for trends, feedback, and opportunities for engagement
9. Plan and coordinate photo and video shoots for product launches, campaigns, and seasonal collections
10. Work closely with photographers, stylists, models, and other creatives to ensure the successful execution of shoots
11. Develop creative concepts and storyboards for photo and video content
12. Manage the post-production process, including editing and retouching, to maintain brand consistency and quality

Qualifications:

1. Degree in Fashion from NIFT or other leading institutes
2. Proven experience in influencer marketing, social media management, and content creation within the fashion industry
3. Strong creative vision and aesthetic sensibility with a keen eye for detail
4. Excellent communication and interpersonal skills
5. Proficiency in Adobe Creative Suite and social media management tools
6. Ability to multitask, prioritize, and work efficiently in a fast-paced environment
7. Knowledge of current fashion trends and digital marketing best practices

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