1. Write and publish well-researched blog posts on topics like exam preparation tips, learning strategies, time management, and success stories.
2. Ensure all content is optimized for SEO with targeted keywords, meta descriptions, headings, and internal/external links to boost organic rankings.
3. Regularly update existing content to keep it fresh and relevant, optimizing keywords and adding new insights as needed.
B. Keyword research:
1. Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify valuable keywords and topics for your target audience (e.g., SSC CGL prep tips, mock tests).
2. Target both short-tail and long-tail keywords to capture a range of search intents (e.g., "best SSC CGL 2024 mock test" vs. "how to prepare for competitive exams").
C. Content calendar management:
1. Collaborate with the marketing team to create a content calendar focused on high-traffic exam seasons, test dates, and student needs.
2. Develop cornerstone content (detailed guides on exam strategies) supported by smaller posts to strengthen internal linking and drive SEO.
Copywriting
A. Ad copywriting:
1. Create clear, persuasive ad copy for Google Ads, Facebook Ads, and other paid campaigns, ensuring alignment with the target audience and encouraging action (e.g., "start your free mock test now").
2. Work closely with graphic designers to ensure ad visuals and copy are cohesive and compelling.
B. Landing pages & website copy:
1. Write high-converting landing pages for campaigns (mock test series, offers) with SEO-friendly and persuasive copy that drives conversions (downloads, purchases).
2. Develop user-friendly copy for the website, including home page descriptions, feature highlights, and calls to action (CTAs) (e.g., "boost your exam prep with personalized mock tests").
C. In-app copy & notifications:
1. Craft engaging in-app copy for notifications, reminders, and banners to motivate users (e.g., "It's time to revise! take a quick quiz to earn gems" or "your mock test is ready, start now!").
2. Write copy for email and SMS campaigns targeting different user groups (active, inactive, or users near purchasing) to re-engage or encourage the next step.
SmileBots and NetPractice are committed to leveraging advanced technology to create impactful solutions. At SmileBots, headquartered in Raipur, we excel in app development, AI/ML, and blockchain. We've delivered innovative projects like QuizMasterPro and LandChain, focusing on agile development, human-centered design, and cost-effectiveness. NetPractice is our AI-driven app dedicated to SSC-CGL exam preparation. It offers personalized quizzes, targeted revision, and performance analysis to enhance study efficiency. It's available for Android, with an iOS version coming soon. We aim to deliver user-centric, technologically advanced solutions.
