Social Media Marketing Specialist Job (Remote)

Key responsibilities:

1. Content strategy and creation:
a. Develop and implement creative and engaging social media strategies.
b. Create original content (text, graphics, images, videos) tailored to each platform (e.g., Instagram, Facebook, LinkedIn, TikTok).
c. Plan and execute a content calendar to ensure consistent posting and brand alignment.

2. Platform management:
a. Manage company and client social media accounts, ensuring brand voice and aesthetics are consistent.
b. Schedule and publish posts across platforms.
c. Monitor engagement and respond to comments, messages, and reviews in a timely and professional manner.

3. Campaign development & execution:
a. Design and manage paid social media campaigns to achieve marketing goals, such as increasing engagement, followers, or conversions.
b. Collaborate with the team to create compelling ad content and visuals.
c. Optimize campaigns based on performance metrics and analytics.

4. Trend monitoring & innovation:
a. Keep up with current social media trends, tools, and platforms.
b. Experiment with new features and innovative approaches to stand out in the digital space.
c. Identify and act on opportunities for viral or trending content.

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