We are looking for an SEO specialist for our B2B product.
Location: Mumbai/Chennai/Remote
Grade: Manager
Key responsibilities:
1. Conduct in-depth keyword research based on user persona and user intent
2. Perform technical audits, on-page optimization, and content analysis
3. Edit and optimize content, metadata, URLs, etc. for search engines
4. Optimize Google AdWords campaigns
5. Monitor, analyze, and report on SEO efforts including traffic, rank tracking & link building
6. Configuring & managing all aspects of Google Analytics & Google Tag Manager
7. Proactively review and identify SEO growth opportunities
8. Develop SEO best practice documentation to educate other functional areas
9. Work with external vendors from a content & link building perspective
10. Work alongside the content marketing team to develop content strategies based on search opportunities and audience intent
Requirements:
1. Passion for all things SEO and SEM
2. 1-2 years of SEO experience, with proven ability to improve SEO and organic traffic
3. Proven experience in B2B, SaaS, or tech industry would be an added advantage
4. Strong written and verbal communication skills
5. Strong analytical skills and data-driven thinking
6. Experience in optimizing landing pages and user funnels
7. Solid knowledge of Google Analytics and Google ads
8. Experience with WordPress
Perks and Benefits:
1. Flat hierarchy - Our employees work in cross-functional teams. We consider autonomy and collaboration to be more important than hierarchy.
2. Work Setup - Get all the help to improve your productivity. From your new workstation to the latest software, you decide on your tools.
3. Work-Life Balance - We offer generous paid leave and time off work. This can be utilized for health, vacation, and emergencies.
4. Health Insurance - We make sure our employees and their loved ones are well covered via insurance. We've recently added mental wellness consultation too.
5. Personal Growth - We are on a growth trajectory. We ensure all employees have continuous upskilling and mentorship to take them to the next level.
6. Team Engagement - We work hard and play harder. Every 6 months we organize off-sites in order to meet, learn and have fun in an informal setup.
Skill(s) required
Google AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)WordPress
Xobin is one of the world's top online assessment software for pre-employment testing and job skill assessments. We are simplifying the recruitment screening landscape by combining the power of technology and automation. More than 800 organizations worldwide use Xobin to screen 1Million+ applicants yearly. If you have ever been a part of high-volume campus recruitment, coding tests, or psychometric tests, there is a good chance it was driven by Xobin.
