Product Description Copy Writer Job

Key responsibilities:

1. Write all customer-facing copy and some internal copy, ranging from product descriptions to well-researched blog posts
2. Craft persuasive product descriptions that accentuate key features and benefits, fostering sales and conversions
3. Write high-quality, SEO-enabled blogs/Footer content to attract organic traffic, positioning the brand as a thought leader in the fashion industry
4. Research and implement keywords into your content to boost our SEO across marketplaces and website
5. Create informative and captivating website footer content that reinforces brand identity and delivers valuable information to visitors
6. Write compelling copy that helps to sell our products and build brand awareness
7. Write and format copy in alignment with our content management system (CMS)
8. Edit and proofread your copy to ensure there are no errors
9. Submit copy and then make changes as directed by editors and other team members
10. Work alongside the design team to create visuals to enhance your copy if needed
11. Help come up with new content ideas to improve and demonstrate strong research and analytical skills
12. Ensure your copy aligns with other editorial and brand style guidelines
13. Optimize existing copy on a brand's website (page titles, Meta descriptions, h1s, alt, anchor text, etc.)
14. Stay updated on fashion trends and industry news and research products and industry topics
15. Conduct keyword research to identify the right keywords and phrases to use in your copy and analyze search results to understand how your content is ranking and identify areas for improvement
16. Possess excellent written and verbal communication skills
17. Work independently and collaboratively within a team

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