Junior Social Media Marketing Executive Fresher Job

Key responsibilities:

1. Social media strategy development:
a. Develop & execute social media strategies aligned with the company's goals
2. Content creation & management:
a. Create, curate, & manage engaging content for various platforms (text, images, videos, infographics)
b. Ensure the content aligns with the brand's voice, style, & guidelines
c. Plan & maintain a content calendar for timely & consistent posting
3. Social media account management:
a. Manage company accounts on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, & others
b. Optimize profiles for maximum visibility & engagement
c. Schedule & publish posts using social media management tools
4. Community engagement:
a. Monitor social media channels for comments, mentions, & messages
b. Engage with followers by responding to queries, feedback, & comments in a timely & professional manner
c. Build & nurture a strong online community around the brand
5. Campaign planning & execution:
a. Plan & execute paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, & Google Ads
b. Monitor ad performance & optimize campaigns for better ROI
c. Collaborate with the design & content teams to develop ad creatives
6. Analytics & reporting:
a. Track & analyze social media metrics such as engagement, reach, impressions, & conversions
b. Generate monthly reports to evaluate campaign performance & suggest improvements
c. Use tools like Google Analytics, Hootsuite, or Buffer to gather insights
7. Trend Monitoring:
a. Stay updated on the latest trends, tools, & platform updates in social media
b. Experiment with new formats & features (e.g., Reels, Stories, Threads) to keep content fresh & relevant
8. Collaboration & coordination:
a. Work closely with the marketing, design, & content teams to ensure cohesive messaging across platforms
b. Coordinate with influencers & brand ambassadors for collaborations
9. Brand reputation management:
a. Monitor online sentiment about the brand & manage crises or negative feedback professionally
b. Implement strategies to enhance the brand's online reputation
10. Competitor analysis:
a. Analyze competitors' social media strategies to identify strengths, weaknesses, & opportunities
b. Incorporate learnings to improve the company's social media approach
11. Experimentation & innovation:
a. Experiment with new social media tools, platforms, & techniques to find innovative ways to engage the audience

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