As the Copywriter and Social Media Manager at Irida Naturals, you will play a pivotal role in shaping our brand identity and engaging with our audience on social media. You will be responsible for crafting compelling copy for all digital channels, including our website, e-commerce platforms, brochures, catalogs, and social media platforms. Additionally, you will manage our social media accounts, schedule posts, interact with followers, and collaborate with the graphic designer to plan the grid and content strategy.
Key Responsibilities:
1. Developing creative and engaging copy for all digital platforms, including website, e-commerce listings, marketing materials, and social media.
2. Optimising content for SEO to improve visibility and drive traffic to our digital platforms.
3. Managing and maintaining our social media presence across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
4. Scheduling posts for social media accounts and ensuring timely and consistent content delivery.
5. Monitoring social media channels, responding to comments, messages, and inquiries from followers, and engaging with the community.
6. Collaborating closely with the graphic designer to plan the grid and content strategy for social media platforms.
7. Developing and executing social media campaigns to increase brand awareness, engagement, and drive traffic to our digital platforms.
8. Analysing social media metrics and insights to track performance, identify trends, and optimise content strategy.
9. Staying updated on social media trends, best practices, and emerging platforms to continually enhance our approach.
10. Working closely with the marketing team to ensure alignment of messaging and consistency across all communication channels.
1. Those who are from or open to relocate to Bangalore
Other requirements
Bachelor's degree in Marketing, Communications, English, or related field.
• Proven experience as a copywriter, social media manager, or similar role, preferably in the sustainability or e-commerce sector.
• Excellent writing and editing skills, with a strong command of the English language and grammar.
• Proficiency in using social media management tools and platforms.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Strong interpersonal skills and ability to engage with followers and build community on social media.
• Creative thinking and ability to generate innovative ideas for social media content and campaigns.
• Passion for sustainability, circular economy principles, and environmental conservation.
• Proficiency in using content management systems (CMS) and familiarity with SEO best practices.
Salary
Duration: 3 months
Salary during probation: ₹15,000 - 20,000 /month (only for freshers)
After probation:
Annual CTC: ₹ 2,50,000 - 3,00,000 /year
Perks
Informal dress code
Number of openings
1
About Irida Naturals Private Limited
We are a Bangalore-based start-up focusing on sustainable and eco-friendly homeware, tableware, and kitchenware products. The objective is to not only provide everyone with an alternative to their daily use of plastic but also to help the community in any way possible, overcome the hurdle of plastic waste. We are currently one of the only organizations working on bringing bio-plastics into the consumer market and are on the way to becoming the market leader in the same space.
