1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
3. Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
4. Be actively involved in SEO efforts (keyword, image optimization, etc)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update the website
7. Collaborate with designers to improve user experience
Requirements:
1. Proven experience as a digital marketing executive or similar role
2. Excellent understanding of digital marketing concepts and best practices
3. Experience with B2C social media, Google Adwords, and email campaigns
4. SEO/SEM /SMM (both off-page and on-page)
5. Working knowledge of ad serving tools (e.g., DART, Atlas)
6. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc)
7. Skills and experience in creative content writing
8. Analytical mindset and critical thinking
9. Excellent communication and interpersonal skills
10. BSc/BA/B.Com in marketing or a relevant field
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Facebook MarketingInstagram Marketing
Insignia Web and Marketing Private Limited is an IT and marketing company that was incorporated in 2012 having a head office in Bhopal, Madhya Pradesh. We provide our professional service in the IT and digital marketing segments. We are specialized in website designing and development, graphic designing, internet/digital marketing, bulk SMS, SEO (search engine optimization), product branding, mobile app, and software development.