Digital Marketing Manager Job

Key responsibilities:

1. Develop and implement comprehensive digital marketing strategies to promote Softrica's services and increase brand visibility
2. Manage and optimize social media accounts (e.g., LinkedIn, Twitter, Facebook, Instagram) to engage with our target audience and drive traffic to our website
3. Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to reach our target audience and generate leads
4. Create engaging and compelling content for social media posts, advertisements, and other digital marketing channels
5. Monitor and analyze key performance metrics, including website traffic, engagement, and conversion rates, and use insights to optimize marketing strategies and campaigns
6. Stay up-to-date with the latest trends and best practices in digital marketing, social media, and advertising, and identify opportunities for innovation and improvement
7. Develop and maintain a content calendar to ensure consistent and timely delivery of digital marketing campaigns and content
8. Prepare regular reports and presentations to communicate the effectiveness of digital marketing efforts to senior management

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