We at SDS are a men's luxury brand specializing in couture and bespoke. As a fashion house, we lay emphasis on design aesthetics, craftsmanship & service. We want to focus on maintaining an edgy mix between luxury & style, sticking to our brand's DNA. Our parent company, Sheetal, has been in the business for over 50 years and has been the pioneer in fashion retail. The likes of Hemant Trivedi, Manish Malhotra & Aki Narula have solely worked at SDS in the past before venturing out to do their own labels.
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