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Ruceru is an Indian couture brand that specializes in crafting the perfect lehengas and pret wear for the modern bride. We celebrate the strength of femininity through our designs and seek to redefine the image of the modern woman/bride through our ensembles. For Ruchi and Rashi (founders of Ruceru), progressive Indian fashion a seamless blend of traditional craftsmanship and contemporary design became their calling. Ruceru, derived from the Sanskrit word meaning "shining," embodies this philosophy. The brand celebrates every facet of Indian artistry while reimagining it for the modern woman.
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