1. Work across various brand marketing verticals like events, influencers, and social media marketing
2. Coordinate with multiple stakeholders across marketing campaigns and monitor execution end to end
3. Develop creative ideas & execute them for partner franchises (like Disney, IPL, Marvel, and DC)
4. Translate brand elements into plans and go-to-market strategies
5. Devise innovative growth strategies
6. Manage pages across social media platforms, creating engaging content, ideation & planning the social media calendar
7. Work on scouting and building relationships with Influencers, managing operations, and creating influencer marketing campaigns
8. Work on associating with other brands for strategic brand collaborations and negotiating for barter deals
9. Wrk on coordinating with the marketing team, designers, operations, and retail team, for end-to-end execution
10. Work on ideating content strategies for campaigns
11. Work on amplification campaigns for retail stores and new store launches
Skill(s) required
English Proficiency (Spoken)English Proficiency (Written)
The Souled Store is a youth lifestyle brand that started in 2013. Over the last 8 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network, and more, The Souled Store has grown to become India's brand for licensed merchandise.
The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short - do not spend it doing something you do not like. There are too many Monday mornings, and you cannot go dreading every single one of them. Over the years, we have built a strong team of like-minded pop culture enthusiasts who are committed to catering to fellow fans with all their heart and soul.
