1.. Coordination: Collaborating with the marketing & vet team to ensure consistent branding and messaging across all channels. Coordinating marketing campaigns and initiatives, contributing to their success.
2. Content creation: Working with the marketing team to develop high-quality content for marketing materials, including website content, blog posts, social media updates, email campaigns, and promotional materials.
3. User experience (UX): Collaborating with design teams to enhance the user experience of the pet care product. Implementing user-centric design principles to improve product interaction.
4. Data analysis: Working with the core team to analyze marketing data and campaign performance to make data-driven decisions, optimize strategies, and provide recommendations for continuous improvement.
5. Reporting: Presenting an analysis of the reports generated on marketing KPIs, ROI, and campaign results to the management team.
6. Pet community engagement: Leveraging personal experience as a pet parent to connect with the pet community. Developing strategies to engage and resonate with pet owners.
7. Market research: Conducting in-depth market research to identify industry trends, competitive analysis, and customer preferences. Staying updated on market developments and emerging opportunities both locally and internationally.
8. Event support: Assisting in the planning and execution of marketing events, including trade shows, webinars, and product launches.
Fond Solutions is a pet wellness startup based in Bangalore that produces smart pet products. We were incubated at the Indian Institute of Management, Bangalore (IIMB). We aim to use deep technology to solve the problems faced by pet parents globally. If you are enthusiastic about working on challenging projects and love learning new things, we want to hear from you!