Xpert

About Xpert

Xpert is a digital advertising platform for modern brands that sell online through their websites and marketplaces. We utilize transaction and interest data from users to assist brands in targeting prospects more effectively via channels such as email, WhatsApp, and third-party apps (Hotstar, Spotify, Inshorts, etc.). We are constructing an alternative advertising ecosystem outside of giants like Google and Facebook, powered by data sourced from e-commerce merchants, e-commerce enablers (logistics, payments), and content-based apps. By leveraging this data across various sources, we create unified customer profiles that enable targeted campaigns across new channels. We collaborate closely with brands to refine their ad content and optimize campaigns across multiple channels. To further educate our clients, we conduct expert-led workshops addressing marketing and growth challenges via Zoom. Our founding team brings diverse experience from Microsoft, Wharton, and Stanford.