Old Gene

About Old Gene

At Old Gene, we believe that "what goes around comes around" is more than just a phrase - it's a philosophy that guides our approach to fashion. We're on a mission to take you on a journey through time, exploring the origins of denim from the 1870s to the present day. Our Vision We aim to design and develop fashion from every decade since the birth of denim. From forgotten styles to beloved trends, we're dedicated to producing the most reliable, aesthetic, and structurally perfect denim using lost knowledge and designs from the past century. Quality: We're dedicated to producing denim that's not only aesthetically pleasing but also reliable and durable. Stay up-to-date with our latest collections, behind-the-scenes insights, and the stories behind our designs. Follow us for a journey through the ages of denim!